Sergio Sorrentino

I brought in my illustrator to create a landscape graphic for the brand to bring in that touch of Italy. We used it on the homepage as a custom element that immediately set the tone. For the rest of the visual identity, I chose blues as the palette because Sergio took so many images near water. I wanted the colors to feel calming and not too loud so the photos could really shine.

The fonts are classic and timeless, the opposite of trendy. They still feel clean and sophisticated all these years later. The website is minimal, featuring only the most important information. I used a few calls to action throughout to always lead back to the contact page.

The galleries have an opportunity to share the details of the wedding day, adding some depth and context to the images you see in the tiled mosaic layout. You scroll through the day, seeing Sergio's beautiful work tell a story.

I developed the site on Showit so Sergio could update and maintain it himself. I love empowering my clients to truly own their website and grow it alongside their business.

The result was a website that helps Sergio book high-end clients looking to start a new chapter of their love story in Italy. The timeless brand has aged beautifully, still feeling fresh and sophisticated years later.

The minimal approach worked exactly as intended. Visitors focus on Sergio's stunning photography, and the streamlined structure makes it easy for them to reach out. The site supports his business growth while staying true to the classic, elegant aesthetic that matches his work.