Elevating a Growing Florist with a Streamlined Website That Reflects Her Expertise
Studio Terrain is a florist based in Metro Detroit that creates extraordinary arrangements and installations for weddings and events. Fatima came to December Oak when she needed a new brand and website. She was working with bigger clients and her expertise was constantly improving, but her pricing and brand weren't reflecting that growth. She needed to elevate her business to match the caliber of work she was delivering.
The Challenge
The challenge was creating a website that put Fatima's portfolio and services front and center. She needed something streamlined that would showcase her work beautifully while also including a shop for selling arrangements. The site had to position her for the higher-end clients she was attracting while staying true to her approachable, focused style. We needed to create a cohesive experience across both the website and shop.
client
Studio Terrain
Year
2024
Services
Website Strategy
Web Design
Showit Development
Shopify Development
industry
Wedding
agency
December Oak
team
Brand Designer
view live site
studioterrain.com →
THe Approach
Fatima didn't want to focus on herself too much, so instead of creating a full about page, I built an about section right on the homepage. This gave visitors the context they needed without pulling focus from her work.
I created separate service pages for weddings and for other events and pop-ups. This let visitors focus on the information they most needed based on what they were planning. I also built individual galleries so Fatima could easily show potential clients the style of florals they wanted or the type of venue they were working with.
For the shop, I kept it simple and minimal, developing it on Shopify to match the branding of her main website. This gave Fatima a clean way to sell arrangements on holidays without complicating the user experience. We developed the main site on Showit, creating something streamlined that showcased her portfolio while staying easy for her to maintain.
The Result
Studio Terrain has grown significantly since launching the new site. Fatima has worked on featured weddings and done events for major clients like the Detroit Pistons. She's opened a new, larger studio to accommodate her expanding business and team.
The website became a tool that supports her expansion by clearly communicating her skill level to potential clients. It showcases the quality of her work in a way that justifies her pricing and attracts the high-end events she wants to create.
