Creating a Modern, Quirky Website That Balances Professionalism with Authentic Personality
Heuss Design is a design studio run by Chelsea, who focuses on giving back to her community and prioritizing work with marginalized groups. She's a successful designer with a unique personality and a clear mission about who she serves and how she shows up.
The Challenge
Chelsea had built a successful design practice, but her brand and website weren't working together. They didn't showcase her unique personality or the values that drive her work. She needed something that felt both professional and authentic, something that would resonate with the clients she wanted to serve. The challenge was creating a cohesive brand and website that elevated her business while staying true to who she is.
client
Heuss Design
Year
2022
Services
Website Strategy
Website Design
Showit Development
industry
Design
agency
December Oak
team
Brand Designer
view live site
heussdesign.com →
THe Approach
I worked with our brand partner who created a modern and quirky brand strategy and design that elevated Heuss while showcasing the heart behind the screen. The brand captured Chelsea's personality perfectly, and my job was to translate that into the website experience.
For the strategy, I wanted to add unexpected details that made the site fun to explore and encouraged visitors to stay longer. We included a split menu, scrolling text, and hover-to-appear images and bios throughout the site. These weren't just decorative choices. They created moments of discovery that reflected Chelsea's approach to design.
I developed the site on Showit, which required a lot of custom code to make all these details possible. The goal was building something that felt modern and playful while maintaining the professionalism Chelsea needed to attract the right clients.
The Result
Chelsea's site was built to last. Years later, it's still bringing her clients and exciting partnerships with people who need her services the most. The brand and website work together to position her exactly where she belongs, professional and purposeful with a personality that stands out.
The site does what it was designed to do: it shows who Chelsea is, what she values, and why the right clients should work with her. It became the cohesive online home she needed to grow her business while staying true to her mission.
